
Google Ads, Meta Ads and TikTok Ads Management
For made-to-order manufacturers: campaigns built around searches with real buying intent and optimised against cost per enquiry, not impressions.
Platforms we manage
Each platform behaves differently, so each one is set up and reported on separately.
Google Ads
Show up when someone searches for exactly the product you make.
What we do:
- Search on buying-intent terms ("custom PVC windows price", "bioclimatic pergola quote")
- Campaigns split by the areas where you deliver and install
- Remarketing for people who opened the product page but did not request a quote
- Conversions set on quote requests and calls, not on visits
- Optimisation by cost per quote request
Benefit: Quote requests from people actively searching for the product, with cost per request tracked monthly
Meta Ads (Facebook and Instagram)
Showroom, installed work and reach in the area where you work.
What we do:
- Campaigns within the radius where you install, not nationwide
- Ad creative from your own work: finished installs, before and after
- Quote request forms and messages straight to your inbox
- Retargeting for visitors of product pages and the configurator
- Testing by message and job type, not random formats
Benefit: Demand generated where you can deliver, plus visual material usable for organic too
LinkedIn and TikTok Ads
For manufacturers who sell to other businesses or have good video material.
What we do:
- LinkedIn for selling to companies: developers, general contractors, design offices
- Targeting by job role (procurement, administration, technical office)
- TikTok for the production process filmed in the workshop
- Native formats edited from workshop or site footage
- Channel comparison, to see which one brings useful requests
Benefit: LinkedIn can complement Google and Meta when we need to reach very specific B2B roles
Management fee
per paid channel
Media budgets (Facebook/Google/YouTube/LinkedIn Ads) are paid separately, directly to platforms.
How we build a campaign
Each stage is set up around the custom product you sell.
- 0101 · Audience
- 0202 · Message
- 0303 · Campaign
- 0404 · Landing page
- 0505 · Enquiry
- 0606 · Report
Thinking about paid campaigns?
Book a free review and we will go through your current campaigns and budget.
From the blog: Google Ads or Meta Ads for a small business: where to start