Campaigns that bring enquiries, not just traffic
Google Ads, Meta, workshop content, website and SEO — built for companies where the sale starts with an enquiry, not an add-to-cart button.
Campaign performance
Last 30 daysDemo interface — illustrative data
- 01 · Intent
We focus on searches and audiences with commercial potential, not on reach for the sake of reach.
- 02 · Message
We prioritise real material from the workshop and the site over generic stock imagery.
- 03 · Conversion
Pages and forms built for one action: the enquiry.
- 04 · Measurement
Cost per enquiry and what happens next, not clicks.
What we cover
Four directions, used separately or together, depending on the product and on how the customer buys.
Paid campaigns on buying intent
Google Ads on searches with real intent, Meta for the showroom and the areas you install in, LinkedIn for manufacturers selling to companies.
Learn moreWebsite, landing pages and SEO
Pages per product and per delivery area, landing pages for a single action, and visibility in search with no cost per click.
Learn moreContent from the workshop and the site
Installed jobs, how they are made, before and after. The material this segment has most and uses least.
Learn moreCatalogue, samples and trade fairs
Product catalogue, showroom sample display, materials and a stand. In manufacturing, fairs still bring contracts.
Learn moreHow we work
A clear process, with decisions made on data rather than impressions.
- 01 · Diagnostic
We look at the product, the demand and what has been tried.
- 02 · Plan
Channels, message and budget, chosen for the areas you deliver to.
- 03 · Launch
Campaigns, pages and conversion tracking properly set up.
- 04 · Optimisation
We tune on cost per enquiry, not on traffic.
- 05 · Scale
We grow what works and stop what brings no enquiries.
Who it fits
Channels and message don't look the same for joinery and for office furniture.
What it looks like in practice
A joinery manufacturer wanting enquiries from three counties
Google campaigns on searches like “made-to-measure PVC windows”, split per county, with a separate page for each area and an enquiry form at the top.
An office furniture manufacturer selling to companies
Searches on procurement terms, LinkedIn for companies that are relocating, plus a catalogue the buyer can forward internally.
A manufacturer exhibiting at trade fairs
The stand, catalogue and samples say the same thing as the site, and fair contacts land where campaign enquiries land.
A manufacturer with a configurator on the site
Campaigns lead straight into the configurator, the visitor sees a price and leaves their details, and the enquiry arrives complete.
What we work with
The standard platforms and tools behind the campaigns and the reporting.
- Google Ads
- Meta Ads Manager
- Google Analytics 4 (GA4)
- Meta Pixel
- SEO tools (technical audit + rankings)
- KPI reporting dashboard
What we measure
Campaign metrics matter, but they are not the point. What matters is the enquiries that come in and what happens to them.
Cost per enquiry
Lead to enquiry conversion rate
Enquiry to order conversion rate
Average order value
The enquiry to order conversion rate and average order value can be tracked fully if we have access to the data in your CRM or quoting system. If the system is built by VIBEZ, the integration can be done directly. See ERP, CRM and internal processes
Plus the campaign metrics: CPL, CTR, ROAS, organic traffic, SEO rankings, conversions per channel.
Enquiries come in. Can quoting keep up?
If enquiry volume grows while quoting still runs in spreadsheets, the gain leaks away. We build that side too.
See the software systemsFirst step
Want to see where your enquiries come from today?
We look together at what you already run and decide what to change first.
The path of an enquiry
Each stage has a clear job: to bring a relevant enquiry, not just traffic.
- 0101 · Audience
- 0202 · Message
- 0303 · Campaign
- 0404 · Landing page
- 0505 · Enquiry
- 0606 · Report
Want more enquiries?
We look at your products, the areas you deliver to and what has been tried so far, then tell you where we would start.
We mainly work with manufacturers, but we do take on other kinds of business — get in touch.